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Brightfutures from BBVA Compass

Everyone deserves a brighter future with the chance to fulfill their dreams, to feel safe and secure, and to act on life's limitless opportunities. Guided by compassion, honesty and optimism, our purpose is to bring this brighter future to life. One person. One family. One company. One community at a time.

BBVA Compass

Our Bright Principles:

  • At BBVA Compass, we believe any number of paths can lead to brighter futures. This site shares our 10 Bright Principles to get you started and to help you always #LiveBright.

  • 1. Know Where You’re Going

    The road to success starts with a destination. By setting goals, you’ll give your actions purpose to ensure you’re always moving in the right direction.

  • 2. Dare to be You

    When you believe in yourself, you act with confidence and stay true to your values. What’s more, when you believe in yourself, others believe in you too.

  • 3. Work to Your Strengths

    You have strengths like no one else. Focus on them – not your weaknesses – and you will work with a level of passion and productivity that helps you realize your fullest potential.

  • 4. Ask for Help

    Just like you have unique strengths, so does everyone around you. Ask for help when you need expertise you don’t have. The journey is better together. And more fun.

  • 5. Be Fearless

    Don’t be afraid to take risks. Be afraid of not taking them. This is how you seize the opportunities others miss and realize the success others believe isn’t possible.

  • 6. Find Success in Failure

    Failing means you’re trying. So keep trying. And also keep learning. Because the more you learn from your failures, the closer you come to your successes.

  • 7. Challenge Your Status Quo

    Life is always changing. The secret to success is to adjust your thinking and adapt your skills so you stay fresh, current and relevant in an ever-changing world.

  • 8. Remember Your Roots

    Embracing where you started from keeps you humble, true to your authentic self and grounded during life’s inevitable storms.

  • 9. Show Appreciation

    Nothing pays dividends like appreciating those around you. By paying it forward every day, you’ll make a meaningful difference in people’s lives. Most of all, your own.

  • 10. #LiveBright

    #LiveBright is a way of life. A way of thinking and a way of acting. It’s about embracing the positive, seeing life’s limitless opportunities and knowing that every time we brighten someone’s day we make the future brighter for all of us.

Check out our videos to see some of the ways bright futures come to life.

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